Maitri

About the project

Maitri helps people navigate their health journey and connect with the support around them. We designed the logo and visual identity, then carried them into the app and website. From the first brand marks to the screens themselves, we built a consistent design language that feels warm, clear and approachable. www.maitrihelp.com

The brand

A flowing, handwritten M sits alongside simple, clean lettering. The M brings a personal, human quality; the other letters keep the name clear and readable. Together, they balance the warmth of human support with the simplicity of a digital platform.

Color with care

Green brings a sense of calm, while orange, purple and teal add energy and variety. Light and dark shades of each color work across the app and website, creating a warm, friendly palette shaped around support.

Meet Mimi :)

Meet Mimi, the character we created and illustrated for Maitri’s smart assistant. Her expressions let her offer encouragement, show she cares and celebrate the moments that matter.

The app