Sabaia

About the project

Sabaia blends Yemenite music with contemporary rhythms and electronic sounds. We explored the band’s music and story to create a visual language connecting its roots with its energy today. Traditional dress, jewelry, masks and olive tins used as instruments became the starting point for the identity, digital design and motion work.

Inspiration

We explored images of women in traditional Yemeni dress, jewelry and face coverings. Their shapes and details informed the symbol, while olive tins used as instruments inspired the colors.

Logo & visual identity

The logo draws on traditional Yemeni masks, keeping their distinctive details in a contemporary form. Typography and graphic shapes build a recognizable identity that connects Sabaia’s music to its heritage.

Single & album covers

Cover artwork brings elements of traditional dress into a palette that connects past and present. Each release offers another expression of the band’s visual language.

Social media

In motion

The brand’s shapes and colors carry through into video.