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Branding & digital design

NICE / App

NICE

Connecting needs to solutions

Services

UI design · User experience

NICE app on a dark background

01 / About the project

About the project

An internal NICE app that helps employees find the right products for each client. Start with a business challenge, a product or a client profile to explore relevant solutions. We brought the information into a mobile interface that makes it easy to move between options and find a good fit.

Designed with Guy Lev.

NICE app navigation menu

02 / Content & navigation

Content & navigation

We built the navigation around three starting points: business challenges, client profiles and products. Users can explore a challenge, focus on a goal and find products that address it, or go straight to a product or profile. Connections between these paths show which NICE solution fits each need.

App information architecture diagram

03 / The app

The app

Six NICE app screens: Products, challenges, client profiles and solutions
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